Die." writes one player, stuck at level 60, on King's Facebook page.Ĭalifornia-based Zynga's trajectory demonstrates the fate of many others in the industry. Others share their pain: "Die Candy Crush. The game's appeal was broadened by its social aspect: Players can share their progress on Facebook, swapping lives as well as tips on how to crack the various levels. Players lured by the appealing graphics of Candy Crush can pay for more lives, or must wait for 30 minutes before they may start again - though some cheat and move the clocks on their smartphones ahead so they can continue. ![]() And I wanted something that could have shine and glossiness without being something unattainable," Knutsson told Reuters in a Stockholm office where meeting rooms have names like Bubble Witch Lair, after the game. "Candies felt like something that everybody would have a positive feeling about. It combines elements of other popular games - the shiny graphics of Bejewelled, the candies of Candy Land and the grid-like action of Tetris. Knutsson, one of the five founders of King who between them hold 25 percent, is also part of the 10-strong Swedish team that came up with Candy Crush. short game rounds as opposed to having a super deep, long game," he said. bite-sized entertainment, and we think that fits the mobile generation of today. This game has certainly brought them into a new category." " Candy Crush is one of the biggest mass market consumer games in years," said Adam Krejcik at Eilers Research in California. Its "freemium model", in which games are free but players can pay for add-ons or extra lives, has been particularly effective because of the success of Candy Crush, described by some analysts as a global phenomenon. It has been profitable since, a fact that analysts put down to its ability to persuade players to pay several times over to continue the same game. King was set up in Sweden a decade ago by friends working at the same tech startup and got 34 million euros funding from Apax Partners and Index Ventures in 2005. ![]() Media reports now talk about an IPO valuation of $5 billion after a source recently said the company had filed to go public in the United States. Though the company does not publish numbers, industry experts have estimated its revenues at $1 million-$3 million a day. King's focus on the multi-billion dollar mobile games market - creating short, addictive puzzles for the fastest-growing part of the gaming industry - has helped it reap profits rare in its field. But its stunning profitability in an industry littered with firms who failed to make money from popular games has made it a totem for others seeking to emulate its success. King is the latest among European tech firms like Rovio, creator of mega-hit Angry Birds, and Mojang, behind Minecraft, to make it big on the global gaming scene. Account icon An icon in the shape of a person's head and shoulders.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |